Like Twitter, Instagram utilizes the power of hashtags by boosting content visibility to wider audiences. Using hashtags on Instagram becomes a part of your marketing strategy to improve your brand growth. However, invest your creativity and gain greater exposure for your brand by leveraging hashtags.
Do you know that 70% of Instagram users avoid scrolling down the feed? It means people use hashtags on the search bar to get the particular video. Recent statistics reveal that Instagram content with at least one relevant hashtag gains an 11% of engagement rate more than normal videos.
Are you now ready to discover the benefits of Instagram hashtags? Follow up on the article to find the advantage:
1. Enhances Audience Interaction
Instagram allows you to create challenges and encourages audiences to participate in them by using your branded hashtag. It is a great way to engage your audiences to interact with your posts and improve your brand reach. When more people get a chance to find your content with hashtags, your brand’s popularity rises with new audiences.
2. Boost Your Visibility
Audiences enter hashtags on the search bar to find the required content. After all, using relevant hashtags will make other users discover your Instagram posts easily and increase overall engagement for your profile. Including branded hashtags while posting content helps you gain wider audiences and make your brand viral.
3. Competitor Analysis
Hashtags provide an excellent opportunity to improve your brand voice on Instagram, which helps to find your competitors easily. Use your target username and search on Instagram to find your competitor and their content strategy. Therefore, glancing at their content will help you spot your inner creative and craft excellent content that attracts potential audiences
4. Do Research On Content
Similar to performing keyword research for a website, Instagram also requires you to do keyword research to capture different content ideas. But how to make it possible? Since there are 7 million posts streaming on Instagram with hashtags, people find it easy to get the required content. Instagram offers a way to find new content ideas by searching with relevant hashtags.
5. Promote Your Brand
Utilizing the main hashtags on your content builds a reputation for your brand by letting target audiences visit your profile. Think of hashtags as word-of-mouth to enhance your brand promotion by providing the potential keyword beneath your content. Therefore, use relevant hashtags to gain greater visibility and connect with your potential audiences. Or, consider running giveaways with the help of hashtags to increase the audience’s interest towards your brand purchase.
6. Connect With Digital Environment
Hashtags play an important role in the digital world because every marketing campaign contains a hashtag attached to it for easy identification. On Instagram, hashtags become a tool for connecting target audiences with your product. So, marketing experts encourage businesses to use unique branded hashtags to connect with their potential audiences, thus enhancing brand trust. When all the content on your Instagram profile contains your branded hashtag, people will recognize you easily, resulting in greater reach.
With the use of hashtags on Instagram, your brand can easily win the marketing game by adding huge benefits. Besides having different marketing ideas to boost your brand on Instagram, using hashtag strategies with the help of the above guide enhances your online presence. Instagram hashtags win the online world by using the right keyword in the searches. As a result, tracking your metrics of content with hashtags is essential to analyze your Instagram growth.